Earlier this week, I sent a Brandwatch research study to my brother, who manages a radio station, about the importance of Twitter. The report indicated that radio stations do not interact with their fans enough, and instead are stuck in the old paradigm of just blasting and broadcasting their message with their traditional one way

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“Get me as many followers as possible… and get them soon” I hear that request often. Unfortunately, having a lot of Twitter “followers” or getting many “likes” on Facebook is not a good proxy for influence. And influence is probably more important than popularity. As Rogers pointed out in his classic Diffusion of Innovations, influencers

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As the Beatles said: You say you want a revolution Well, you know We all want to change the world You tell me that it’s evolution And many companies say the want to be a media company: Many companies say they are different because they are a media company on the internet or they want

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Some shy away from IBM, but throughout my Internet career, I have found them to be a loyal business partner. In 1996, for example, I partnered with “Big Blue” to create the first multimedia backend database used on the Internet. At Borders.com, we used the IBM’s infrastructure to sell books, music and video. For our

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As someone whose career in the 21st Century has focused mainly on user contribution systems and user created content, I leverage several crowd-sourcing sites on the Web. One of my favorites is Kaggle.com, which according to its Australian CEO, Anthony Goldbloom, whom I recently spoke to, enables people to outsource big data questions. Every predictive modeling problem is

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Once a month, I take a peak in my ‘to read’ folder in my Google Drive and catch up on some reading. One almost-forgotten article written by MarketingProfs.com highlighted some research showing big measurement gap between ‘what’s important to management’ and ‘what can actually be measured.‘ (see chart way below). According to the research, marketers

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Originally published on CMSWire.com on 7/12/2012 You can never create a predictable, unified customer experience (You need to let go!) Think about two little toddlers playing, and imagine giving them some toys. For example let’s say we give them a Thomas the Tank Engine. Even if you instruct them how to play with the trains, kids

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This week’s guest was Gary Angel, Founder and CEO of Semphonic, Inc., a leader in web measurement and analytics. Gary and I first met back in 2005, when I was managing Intuit’s Online Community. At the time, I wanted to get beyond clicks, page views and links (like Lions, Tigers and Bears, oh my) and identify new

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