Over the last year, the role of a marketing team within a company, particularly the CMO, has evolved drastically. Being able to market in its most traditional sense is no longer they key: businesses expect marketers to become digital and technology leaders. The marketing department now consists of technology builders, who have to create new

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Big Data is rock’n the Marketer’s world. It is signalling a wake-up call that marketers need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on responsibilities that traditionally belonged to CIOs. And at the middle management level, marketers are being required

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Back in the 1900s (1991 to be precise), I trained in a database marketing type of boot camp. I worked on American Express (AMEX), managing it’s Gold Card direct marketing efforts. Amex, a leader in personalizing printed communications, had created its most successful program when it highlighted in the direct mail pieces that someone was

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Earlier this week, I sent a Brandwatch research study to my brother, who manages a radio station, about the importance of Twitter. The report indicated that radio stations do not interact with their fans enough, and instead are stuck in the old paradigm of just blasting and broadcasting their message with their traditional one way

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Today, I am sitting in the Starbucks on Fillmore Street in San Francisco. I am watching everyone ear-plugged in and laptop ready. This is what I call the Starbucks Generation – Gen Y or millenials who work from anywhere there is an internet connection.To successfully reach this Starbucks Generation, it’s important to leverage the various

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In the new book The Everything Store: Jeff Bezos and the Age of Amazon, author Brad Stone explores the rise of Amazon.com and the man behind it all, CEO Jeff Bezos. While we may all be very familiar with the brand today, the story of how Bezos and his team built an eCommerce giant from

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Staffing is one of the most critical parts to the success of any company. While finding and attracting the right talent can be tough, it’s not as difficult as it once was. As the free agent economy continues to grow, there are more and more options to building your workforce, for both the short and

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When building a new community or functionality on a social network, one of the first questions I ask is ‘tell me about the people who will use it.‘ I want to learn more than just their demographics, their psychographics or even what we called at Intuit, their firmographics (how many employees are at the company, how

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This interview was written up while drinking a Soy Latte at the Swank Bar in San Francisco’s Pacific Heights neighborhood. A “Make Your Own Major” Type of Job For the last 18 months, I have become interested in the emerging fields of Digital Risk, Crisis Management and Cyber Security. So, I decided to reach out

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