Big Data is rock’n the Marketer’s world. It is signalling a wake-up call that marketers need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on responsibilities that traditionally belonged to CIOs. And at the middle management level, marketers are being required

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Google+ had a big 2013. With over 1 billion registered users and 340 million active users, it is steadily gaining ground on Facebook. Part of its success is the result of  the rapid adoption of Google+ Communities, which resemble instantly creatable, lightweight discussion forums and are full of prospects and potential followers. Here are 10

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When building a new community or functionality on a social network, one of the first questions I ask is ‘tell me about the people who will use it.‘ I want to learn more than just their demographics, their psychographics or even what we called at Intuit, their firmographics (how many employees are at the company, how

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A few years ago, I was called into my supervisor’s office because of her “concern” about my commitment to the company. When I asked what triggered this concern, she said I did not have any “pictures of my family or plants” in my cubical. Instead of telling her that she was looking at me an

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Some key plays for building a good community. All of which take place in the trenches. Launch and learn – each team  member must needs contact with users Understand the importance of sharing learnings directly to the developers (better yet, let them hear it from users) User involvement in the development process never stops, never

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This interview was written up while drinking a Soy Latte at the Swank Bar in San Francisco’s Pacific Heights neighborhood. A “Make Your Own Major” Type of Job For the last 18 months, I have become interested in the emerging fields of Digital Risk, Crisis Management and Cyber Security. So, I decided to reach out

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Survey: Small Business Owners Believe Economy Is Stuck In Washington Gridlock Sacramento Bee NEW YORK, April 1, 2013 — /PRNewswire/ — Newtek Business Services, NASDAQ: NEWT, TheSmall Business Authority®, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, … See all stories on this topic » Small Business Must-Reads —

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See on Scoop.it – ReachSMBs Nearly half of small-business owners who are not currently hiring point to potential healthcare costs (48%) and government regulations (46%), in addition to concerns about weak revenues and the status of the U.S. Scott K. Wilder‘s insight: Small Business News See on www.gallup.com

ReachSMBs Blog post at Cogent Coach Small Business Blog : This is a great video by Tony Robbins, Frank Kern and John Reese on the most critical skill of achievers.  Its amazing how many people sabo[..] (Please share! Scott K. Wilder‘s insight: test See on thecogentcoach.com